About Us
	Sureline is the trading name of Mabberley Limited, a company formed to operate local bus services in West Dorset. Based at Tradecroft Industrial Estate, we now operate a fleet of 11 Mercedes 709 midibuses, 1 open top Mercedes 608 midibus, 1 Dennis Dart single deck bus and 1 LDV Convoy minibus. We employ 19 staff and the company is managed by David Beaman (Director) and Bill Landucci (Operations Director). Photo courtesy of Dorset Echo Our operations commenced on Saturday 24th August 2002 and the level of service that we operate was increased from Monday 11th November 2002. We currently operate between Portland, Weymouth and Dorchester – these services are operated commercially. This service was increased from Easter 2003 and service between Portland, Weymouth and Dorchester now operates every 20 minutes for most of the day. For details of our timetables please click on the link Our services In December 2002 we were the first bus operator in Dorset to introduce smartcards – our SmartRider cards never expire and give regular passengers a 10% discount on cash fares (click on the link SmartRider for further details). In May 2003 we commenced operation of our second service between Weymouth and Wyke Regis (X6) - this route serves a number of roads in Wyke Regis from which another operator had withdrawn its services. In July 2003 we moved from Southwell Business Park, where our operations were subject to a number of planning restrictions, to Tradecroft Industrial Estate which gives us greater ability to take advantage of suitable opportunities as and when they arise to expand our services. We also purchased a 19 seat open top Mercedes 608 midibus from East Yorkshire Motor Services in July 2003. This vehicle is believed to be unique in the United Kingdom and during the summer months this vehicle, which was named Gemma (the name of the Weymouth Carnival Queen), was used on the X10 service between Weymouth and Portland Bill. With the start of the winter school term in September 2003 Sureline commenced operation of its first school service between Portland and St. Augustine's school in Weymouth provided under contract for Dorset County Council. Sureline also took over the operation of a school service between Weymouth and St. John's school that had been withdrawn by another operator. At the Bus and Coach Show in September 2003 it was announced that Sureline's SmartRider card had been shortlisted as a finalist for the Innovation Award (sponsored by BP) in the prestigious Bus Industry Awards for 2003. At the subsequent awards ceremony that was held in London on 5th November 2003 Sureline's SmartRider card was highly commended. Photo Courtesy of the Bus Industry Awards In November 2003 Sureline introduced its third new service between Weymouth and Downclose Estate (X7) - as with the X6 service this route serves a number of roads in Downclose Estate from which another operator had withdrawn its services. Dorset County Council awarded Sureline 2 Social Services contracts and these commenced operation in February 2004. To operate these contracts one of the Mercedes 709 midibuses had to be fitted with seat belts whilst a 16 seat LDV Convoy minibus was purchased for the operation of the other contract. The number of passengers using the company's services continues to increase - the number of passengers carried per bus is currently over 20% higher when compared with the same period last year. As a consequence there are now some journeys on which demand exceeds the passenger capacity that is provided by a Mercedes 709 midibus and to provide additional passenger capacity two (2) 33 seat Dennis Dart single deck buses have been purchased from Thaesdown Transport. The first Dennis Dart will enter service in June. Two new all day tickets were introduced from Saturday 8th May - promoted as Dayrider tickets a Weymouth Dayrider gives unlimited travel in Weymouth between Upwey (Bottom of Ridgeway Hill) and Ferrybridge whilst a Dorset Dayrider gives unlimited travel on all the Company's services between Dorchester, Weymouth and Portland Bill. Both Weymouth and Dorset Dayrider tickets are available for adults, children (aged over 5 and under 16) and concessionary passengers. Family Dayrider tickets are also available giving unlimited travel on one ticket for 2 adults and up to 2 children. Agreement has also been reached with Lulworth Estates and Monkey World to operate under contract a daily (except Saturday) service during July and August 2004 between Durdle Door, Lulworth Cove, Lulworth Castle, Wool Station and Monkey World. This service will also provide a morning journey from Portland and Weymouth to Lulworth Cove, Lulworth Castle and Monkey World with a return journey in the late afternoon to Weymouth and Portland. Dorset County Council are providing financial support for this service to additionally operate on Sundays and Public Holidays during May, June and September commencing from Sunday 23rd May. Numbered X25 this service will be operated by a single deck bus in May and June whilst an open top double deck bus will be operated on the service during July, August and September. Sureline is a member of The Confederation of Passenger Transport (UK), Weymouth & Portland Chamber of Commerce & Industry, ROSCO (Road Operators’ Safety Council through which all Sureline’s drivers are entered in a national industry wide annual safe driving award scheme) and Associate Parliamentary Road Passenger Transport Group.